All of us would agree that more users are accessing the internet over mobile than desktops or laptops.
Mobile is not a gadget anymore; now, it has become a part of your body. If you don’t believe, ask yourself a question: What is the first thing you look for after getting up in the morning? Toothbrush or Mobile?
I’ve made my point!
Mobile has risen from just being a calling device because now there are many opportunities for marketers and businesses to increase revenue, sales, and drive unlimited traffic to applications and web pages.
In fact, in 2020, mobile devices produced 51.53 % of website traffic globally.
Mobile users are increasing with great speed now; half of the world’s population owns a smartphone. And according to We Are Social study, every servis mobilnih telefona novi sad second, nine new mobile users are added to the list.
These numbers get more interesting ahead and intrigue marketers towards mobile marketing. Optimizing your ad campaigns for targeting mobile users is called Mobile Marketing. In simple words, you are targeting mobile users.
Please look at the following stats to have a clearer idea of why it is necessary to begin now or trail behind your competitors.
- 50% of B2B inquiries are made on a mobile phone.
- 51% of Americans spent their time online on mobile devices.
- 40% of people perform their search only on a smartphone.
- More than half of all the views of the video come from mobile devices.
- Phone-based CTR is 40% higher than desktop, and CPCs cost 24% less.
- Mobile applications have a higher engagement rate than mobile-optimized websites.
The above numbers and stats are enough to acknowledge the importance of mobile marketing in your business. Still, just like any other marketing method, it can be complicated or difficult for some marketers to begin or achieve success through it; that’s why we have enlisted 8 Pro Tips to help you go through it.
- Make Your Site Mobile-Friendly.
The first thing you require, to begin with, a mobile marketing campaign is to make your website mobile-friendly making sure that all the content is displayed well for users to read and understand.
The process is straightforward with mobile-friendly themes. If you have developed your website using WordPress and Go-daddy platforms, these themes are available for free. You can also opt for premium themes according to your design requirements. Themes are compatible with all mobile platforms and auto-format your present website content according to a mobile screen.
WordPress lets you employ WPtouch mobile plugin to make your site mobile-friendly if you don’t want to utilize the themes. Here’s how you can do it.
Step 1: Log into your WordPress site to download and install the WPtouch, look for the plugins link and click “Add New.”
Search WPtouch, then click the “upload” ‘link.
Step 2: Go to the WPtouch > Dashboard > Core Settings to upload and activate the plugin and click.
Just add the site title and leave everything.
click to “save changes.”
Your site is now mobile-friendly.
Step 3: Do not forget to test your site to make sure it has worked or if it looks perfect on smartphones and tablets.
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